The City of La Mesa, is known as the "Jewel of the Hills" since its early beginnings. More than 55,000 people now call this desirable city their home. Local merchants and business owners bask in year round sunshine as they showcase their goods and services outside for shoppers to see. This unique downtown business community boasts dozens of antique shops and many streets of indoor and outdoor dining while merchants in other areas of the city including the Grossmont Center regional mall, Fletcher Parkway and Lake Murray Boulevard offer a variety of restaurants, big box and family owned retail stores and many recreational parks for locals and visitors to enjoy.